my message stands 🫡

Name: my message stands 🫡
Uploaded: 2025-02-26T20:32:02+00:00
Duration: 59 s
Channel: Christina Hall
Description: Christina Hall delivers a short, candid monologue arguing that personal preference for a logo ("liking" it) is irrelevant. She emphasizes that a logo’s…

26 Feb 2025 · 1 min

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Christina Hall delivers a short, candid monologue arguing that personal preference for a logo ("liking" it) is irrelevant. She emphasizes that a logo’s primary role is to communicate a subliminal message crafted by brand strategists and designers through research, so consumers make choices while unaware of the underlying messaging.

Chapters

The problem with you liking. Liking. I like the logo, okay? It's not a piece of artwork. No one actually gives a fuck if you like the logo of a company. And I know that's gonna come off like designers, consumers alike are gonna be like, actually that's not true. It really doesn't fucking matter. If a consumer objectively looks at a logo and goes, I really like that doesn't fucking matter, does it help? Sure, I guess. But the real point of a logo is to communicate a message subliminally. For the most part, consumers don't fucking know what it's. What what's being communicated to them. That's why you hire a brand strategist and designer. You do all of this research to communicate a message in a piece of visual work, in a visual identity so that they can go on their blissfully unaware ways thinking that they're making the decisions they're making off of a baseline.