This content was created by Christina Hall. This content was uploaded by Christina Hall. This is a YouTube video titled "Once againnnnn, this is no shade to the original designer" created on June 12, 2024, featuring Christina Hall discussing the importance of personal branding for influencers and critiquing a logo design for Alex Earl from a professional perspective.
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Alix name, I think we've all heard on this app at least once. And I recently saw a video where she got a logo design for herself. I want to preface this whole video. The designer who did this logo I have no hate towards. And if you love the way that she designed this logo, you should go follow her. But I want to talk about how I would have designed this logo. And I only want to talk about this because I actually think it's really important that influencers, content creators, etc have personal brands. I think it's very often that they assume, like, oh, I'm just me, why would I need that? But I think having a personal brand as a content creator or influencer can really catapult you, help you stand out more and help you attract even more of your target audience, which can get you brand deals with brands that have aligned audiences. It makes you look more legit and can even have you asking more money with your brand deals. Before I talk about what I would have done with Alex Earl's logo, I want to talk about things I'm not necessarily a huge fan of of the current logo. And once again, this comes from a professional opinion space. There's no hate here. And if you're not familiar with the art world, critique is very, very common. Just not coming from a place of meanness. This is for educational purposes. This is what the logo looks like and there's nothing incredibly wrong with it. But I do think it doesn't do a great job of getting across Alex's personality or appealing to her target audience. Alex is.