Posting & praying is not the move

If you are just posting your product on social media, online, on your website, whatever, and just hoping people buy it, like, oh, it's there. If they want it, they'll see it, they'll buy it. This isn't gonna work. It might work a tiny bit, but it's not gonna work the way you want to work. You have to know what it is your customer really wants. And most often people aren't sitting there just going, oh, I want this object. You're most often going to have to convince them that they want the. They might not even know that they need the object. If you're an E commerce store and you don't know the core pain points that your customer is experiencing, know your products can resolve. You're missing so much, you need a roadmap of the current reality that your customers are in exacerbating that. What do they think they need in a resolution to that, and what do they really need in resolution to that? And ideally, the thing that they really need is whatever you're offering. But if you can't get them from where they think they are to where you know they need to be, they're not going to buy your product. This is why it's so important to have a brand strategy so you can understand your target audience.