A short YouTube monologue by Christina Hall criticizing the recent “anyone can be a web designer” rhetoric and courses that emphasize visual aesthetics over functionality. Hall argues that while attractive sites can boost a brand, websites must be designed to guide visitors through a sales journey and convert—otherwise they won’t drive business results.
Chapters
Something I can't stand that's going around right now and has been going around for the last couple years is kind of this like, anyone can be a web designer rhetoric out there. And the people talking about this are trying to get people to take their courses to become a web designer and they're sort of saying like, oh, you don't need to know how to code, you can use a super, super easy platform, etc. Etc. And while I'm all for anyone getting their bag, etc, like, do this, whatever, but the thing that I don't like about it is that it's very heavily visually focused. Meaning that they're just telling people, like how to design a site based on what they think looks good. As a web designer, that is something I try to make sure I don't do, which is strictly design a website based on what I think looks good or what my client thinks looks good. A pretty website does not make you sales. It can help boost your brand, which is amazing. But your website not being set up to sell or walk people through the sales journey isn't going to do anything for your business. Whether you have products or services, you need a web designer who is going to make sure that the property.