YouTube video in which Christina Hall critiques and redesigns a generic business-coach logo for Amber Reese. She argues the original logo is boring and indistinct, defines Amber’s target (high-ticket, feminine business owners), and sets a brief to create a high-end, energetic, feminine brand identity while testing typeface options and script elements.
Chapters
I don't care who you are. This logo screams boring. Spent five minutes on it. Looks like literally every single person in my entire industry. If you're a business coach and this is your logo, congratulations. It's everyone else's logo too. The point of branding is to stand out from our competitors. Let's redesign this to make it better. Since this logo tells me absolutely nothing about who Amber is, we're going to create some pretty standard desires. We already know she's a business coach. She wants to attract high ticket clients. Her main transformation is making her clients more money and she's targeting few feminine business owners. I'm gonna move her out of the way. I've got a couple type faces in mind that I'd like to try out. So we've got Amber Reese. I want to bring this down a bit in terms of spacing. I'm not going to Kern because as we know, I don't kern unless I'm getting paid for it. I'm going to pull this out and duplicate it. I don't want her to give the Queen of England in terms of luxury, but I want her to look like a high end, energetic, feminine boss ass brand. I found a script font where I really like both the A and the R. I think they have a good juxtaposition. While.