Christina Hall (creator) reviews French Pharmacy’s website after the brand’s A313 cream went viral on TikTok. As a user experience designer she critiques the site’s homepage and product listings, and recommends swapping the homepage hero to prominently feature the A313 and elevating product presentation to better align with current social-media-driven demand.
Chapters
Has anyone else had this product all over there for you? Paige, I have never bought this product. I don't know anything about it. This is not me selling it to you. But it is a viral sensation right now and I had to go look at the website and brand that is currently marketing this. The people who are selling this product all over TikTok shop are called French Pharmacy. And so I went and looked up their website. As a user experience designer, I saw so many things wrong with it and I decided to fix a couple things myself. But let's take a look at the website first. I was astonished to see that this is their website and they're selling such high quality products. The first thing I notice is the homepage Hero. Something I've noticed with other clients of mine that have a Hero product or a trending product on social media is that you really want to capitalize that first glance, that first billboard moment of your customers coming to your website. And that's what the A313 would be for French Pharmacy. At least right now, websites should be ever changing given their current environment, especially to be conducive to their marketing efforts. So what I would do first is swap out this homepage Hero to highlight their hero product, the A313 cream. The next thing I noticed is their products that they have listed down here. I really wanted to elevate the product.