Sentimental Darling can I just look at your logo? No and here’s why

Name: Sentimental Darling can I just look at your logo? No and here’s why
Uploaded: 2025-01-23T19:23:26+00:00
Duration: 53 s
Channel: Christina Hall
Description: Christina Hall argues that a designer cannot accurately judge or improve a logo from appearance alone; effective critique requires knowing the logo’s…

23 Jan 2025 · 1 min

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Christina Hall argues that a designer cannot accurately judge or improve a logo from appearance alone; effective critique requires knowing the logo’s goals, target audience, and context. She explains that without that information, feedback will be general and unhelpful, and emphasizes gathering details during brand audits to provide responsible, actionable advice.

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Can a brand designer look at a logo and just know everything that could be made better about it? No. And here's why. You cannot know, aside from just general basic design principle application, whether or not something could be improved. Is it bad? Is it good? Because you need to know the goals. Every design has a goal behind it. If you don't tell me what the goals are, who it's supposed to be appealing to, etc. Etc. Anything I say about it is going to be from a very general perspective which does not help you at all.
That is why when I do a roast on here or during my brand audits, I need more information from you so that I can actually give you effective advice so I'm not here snake oiling people. I'm not going to tell you, oh this looks like you should change it to this. Because who am I to know how to change your logo to be better if I don't know any of the things your logo is supposed to be doing for you?