Stop asking for just a logo, you dont want that #branddesign #brand #logodesign #marketing

Name: Stop asking for just a logo, you dont want that #branddesign #brand #logodesign #marketing
Uploaded: 2025-02-20T18:37:06+00:00
Duration: 59 s
Channel: Christina Hall
Description: Christina Hall argues that asking for just a logo is insufficient for building a strong brand. She emphasizes that strong brands drive revenue ("make…

20 Feb 2025 · 1 min

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Christina Hall argues that asking for just a logo is insufficient for building a strong brand. She emphasizes that strong brands drive revenue ("make fucking money"), that using only one logo across contexts damages credibility and brand equity (which she defines as perceived value), and that branding should operate subconsciously for consumers. She concludes that merely having a logo, and even designing a full brand without further application, is inadequate.

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Stop asking for logos. You do not want just a logo. Just a logo is not all you need to have a strong brand. Why do I want a strong brand? Strong brands make fucking money. Now there are deeper, more emotional, more aligned reasons why we all started our business. But at the end of the day, the goal of a business is to exchange services or goods for money. And you can't keep running a business without money. So you need to fucking make money. I have seen brands out there, even old established ones, with just one fucking logo they're trying to cram in every single fucking scenario. It looks like ass, it looks less credible, it reduces brand equity. Brand equity is your perception of how valuable you are as a brand. It is something consumers don't inherently recognize that they do because branding is meant to be subconscious. So if you're a consumer about to comment, I don't care what logos look, you are the exact person logos are for because you actually think you're living your day to day not judging brand, when you absolutely are. It's just working so well that you're not consciously thinking about. I digress. Having just a logo is not enough. In fact, designing a full brand is not enough. You should have.