This content was created by Christina Hall. This content was uploaded by Christina Hall. This is a YouTube video titled "Stop blaming your clients for not trusting you and start looking at why they don’t trust you #online" featuring Christina Hall discussing the importance of brand trust and visual cues in client relationships, recorded on June 19, 2024.
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I don't know who needs to hear this but your clients are fighting your prices, creating a power struggle not respecting your professional opinion not because they are bad clients but because your brand is not giving them a reason to trust you with all of those things. Whether we believe it or not we judge a book by its cover and we take in visual information and judge it based on what we see and what we see tells us how much trust we should instill in whatever we're observing. It also gives us as indicators of what the price range should be or what we perceive the price range should be and the quality of product services etc. A professional designer knows how to design for your specific target audience to help them use the visual cues that are specific to them to help them believe that you are trustworthy, a professional, have the level of expertise you want to be perceived to have and are worth the prices you're asking. You don't get that level of trust from a candidate.