Christina Hall says Linktree's multiple buttons paralyze customers and cost you sales. Instead build a website with a hero section that speaks to what people actually want, then one clear call-to-action button that tells them exactly what happens next.
Chapters
Let me show you what your website looks like. Plot twist. You don't have a website. You just have a link tree. It's got 12 buttons, all the same colors with emojis in every single title. When your customers land on it, they don't know which one to click. They get decision paralysis and aren't led towards the specific solution that's for them. Which means they end up not knowing what to click. So they get confused, end up leaving you just lost a customer that you probably could have helped, but they would have never known it because you didn't have a website telling them that you could help them for the problems that they're experiencing. Now let me show you what your website should look like. For starters, you should have a website, but it should lead with a hero section that speaks to either their pain points or the desires and how you can transform their lives into achieving or results solving those things and a call to action to get them to convert and a button that specifically tells them what to expect after clicking the button. For example, Apply now should take them to an application, book a college, take them to a call booking page and it shouldn't be learned more because what the are they learning more about?