Straight from the drafts #howtogrowabusiness #businesstok #entrepreneurtok #howtotiktok

Some of you want luxury products and a luxury brand and luxury services, but you are afraid to price them luxury. And then you're also afraid to tell people who can't afford your stuff that they can't have your stuff. Sorry, but I've never seen Louis Vuitton worry about excluding people.

If you do your brand right, you will attract people who can afford your shit. Literally. Stop telling yourself that. There's only like, 20,000 people on this earth. Like, then I would understand. Then I would understand why you're scared that you're not going to be, like, accessible to everyone. You don't see French is getting all up in a tizzy because I can't fucking stand mustard. They're not out here trying to make things better for me. I don't just. I just don't fucking like mustard. They will have to deal with the fact that I will only buy their shit if I'm making deviled eggs, which I do once a year. Only once a year. And then I. Their mustard sits in my fridge.

And it doesn't get touched again for a year. And when I throw it out.