Strictly pretty websites don't convert! Web design is about more than just aesthetics—it's about

I'm not calling you dumb, but there are things that people who are professionals in a field will know more than you, and that can be both a positive and a problem. I can talk about why it's a huge problem, especially in the web design space, but first I want to talk about why it's a good thing. When people are experts, they think of things that you have not thought of. They will know how to do things that you do not know how to do, and they'll be able to get things done in a more efficient manner than you would be able to, saving you time, money, heartache, stress, et cetera. The reason that it can be bad is because when you know that there's an industry much like web design, where it takes a great amount of technical skill, not just to know how to use the platforms or code, et cetera, that alone has you believing that the expert knows more than you and knows exactly what you need. The problem with that is there is much more to web design than just something looking good or being able to build something. I have a client right now whose web designer is about to be me, but the current one was doing shoddy work, promising her she's a professional, promising her she can do all of the things that.