Submit a web project inquiry with me to talk UX testing on your site ✨ #onlinebusinessowner

Name: Submit a web project inquiry with me to talk UX testing on your site ✨ #onlinebusinessowner
Uploaded: 2024-10-07T15:58:12+00:00
Duration: 16 s
Channel: Christina Hall
Description: Short YouTube/transcript segment where Christina Hall compares metrics between an original homepage and a redesigned homepage she created, reporting…

7 Oct 2024 · 0 min

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0:16

Short YouTube/transcript segment where Christina Hall compares metrics between an original homepage and a redesigned homepage she created, reporting fewer visitors and transactions but a $250 higher average order value leading to roughly $100,000 more revenue. The clip emphasizes designing for the ideal customer to increase trust and conversions.

This is the amount of people who visited the original homepage that I did not design. Here's the amount of people who visited the one I did design. Less people. Okay. Less transactions. So you would look at this and you would think, but Christina, less people checked out.
In less sessions. Way less transactions. Oh, but what's this? The average order value of people visiting my homepage versus the old one went up $250. Which means in less sessions and with less transactions, the company made about a hundred thousand more dollars.
This is because when you design with your ideal customer in mind, the website makes more sense to your people who are visiting. And when they feel spoken to, when the design appeals to them, when they feel like it is a branded experience that they can trust in putting their credit card information into that website, they are more likely.