Christina Hall explains why small-business owners who skip branding end up stuck at low prices. One client lost clients to less experienced competitors simply because her weak branding made her look less valuable, even though she was more experienced.
Chapters
Let me show you how you're looking at the cost of branding all wrong. A lot of you are looking at the cost of branding, like, ooh, I don't know. That's going to cost, you know, $6,000. That's a lot for my business. I don't make that much. Therein lies the problem. How are you going to make that much without something that you know that's going to fix it? You're considering branding because you know that it's going to make you look more expensive, like, you cost more. It's going to give you the confidence to charge more and therefore make more. But you don't want to do the thing that's going to make you more money. Make it make sense. I had a client about a year ago who came to me, who was old. Her only leads were coming through some, like, weird referral site that she was sick of getting referrals from. People were fighting her prices, and she wasn't even priced as highly or as competitively as other people in her industry with less experience than her. She knew there was a problem because all of her competitors had strong branding, even though they weren't as good as their job as she was. She had more experience, she was smarter, and she had gotten more people to the goals that they wanted for her services. But people didn't see it because people.