A short YouTube video by Christina Hall warning small business owners about the hidden costs of DIY branding. Hall argues that widely used Canva logo templates make brands blend together, reducing differentiation and harming long-term brand distinctiveness.
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I'm going to tell you something that's going to piss everyone off. So many business owners are, in the beginning looking to cut corners, save money, DIY as much as possible, which I completely understand. You're just starting out. Most of us are bootstrapping it. The hard truth is, no matter how much you may need a DIY in the future, DIYing your stuff usually ends up costing you more in the future. I see this especially with people who use Canva logo templates. These templates, by this point, due to the popularity of Canva, have been used over and over and over and over and over again. And. And one of the biggest things about a brand is you need to be able to stand out and look different from your competitors. When you get on Canva and you type beauty stylist logo, you are not looking different than any other beauty stylist that is doing the same exact thing as you. And I can tell you there are thousands of them doing the same thing every day. Subconsciously, our brain can tell these templates these days, especially the ones that are used the most commonly. And the ones that are used the most commonly are the most appealing to the masses. That is why so many people pick it. If you're like, oh, this is cute, a hundred other people thought it was cute, too. And just because.