thinking like this loses you money #marketing #marketingtips #brand

Name: thinking like this loses you money #marketing #marketingtips #brand
Uploaded: 2024-10-23T15:03:30+00:00
Duration: 59 s
Channel: Christina Hall
Description: Christina Hall argues that businesses lose money by assuming everyone shares the same tastes. Using a vinegar/salt-and-vinegar chips example, she…

23 Oct 2024 · 1 min

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Christina Hall argues that businesses lose money by assuming everyone shares the same tastes. Using a vinegar/salt-and-vinegar chips example, she recommends brands target a very specific customer profile and tailor strategy to that person rather than trying to please everyone.

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I look at it and say to myself, not everybody loves the taste of vinegar. I swear to God, there's always one higher up who loses sight of the real reason you even run a business. Kevin's shooting down this idea because he thinks nobody likes vinegar. I'm gonna take a gander and say that Kevin doesn't like vinegar. I also don't love very many vinegar things like salt and vinegar chips. Get those the away from me. I also know, like, a lot of people who love and would die and would kill salt and vinegar chip wouldn't be me, but I know that there's a market for it. You can't keep convincing yourself that everyone's living the same universal experience. Everyone has their own caveats. Everyone has their own likes, their own taste, their own flavor. This is why you have to stop running your business. Like, you need to cater to everybody because there's no possible way you actually can. You're much better off getting super, super really specific about who you serve and fashioning your brand around that person. What I make all of my brand strategy clients do, and it never fails. And they do the profile work correctly. We get.