This is EXACTLY why you KNOW YOUR TARGET AUDIENCE

The most important post I've seen on threads in the last week is this one, and it starts with one of my favorite prefaces that people like to put, which is as a leader in a product design for a very large company, I'm so sick of you all prefacing like your job title. That doesn't actually mean you know that much, but she said, I'm so curious to know how these Duolingo contextual app icons tested with users prior to launch is honestly just disturbing. Doesn't make me want to engage. She's talking about the Duolingo's new app icon. I've actually been planning to post a video about Duolingo's brand and this just popped up at the perfect time. Popped up this morning for me and so let's talk about Duolingo's brand and why this is genius. I'm going to rely heavily on their online presence because that's what I care about the most. That's what I like to help my clients with. I want to talk about their TikTok presence and where it was when they first started their TikTok account. If you're not familiar with what Duolingo is, it is a language learning app and it's really based on making language learning fun and game based. And one of the things that they sort of were made fun of a lot was their constant reminders to learn your lessons, take your lessons, a reminder to work and people would literally.