A short YouTube talk by Christina Hall arguing that leads ‘ghost’ after seeing prices because brand perception doesn't match premium pricing. She advises professional branding and a clear brand strategy to align perceived value with higher prices and to attract clients who accept premium rates.
Chapters
This is exactly what I do with all of my clients. Almost every single one of them come to me wanting to look more professional and then after the end of the process, raising their prices. You offer a premium product or service but potential clients are fighting your prices or telling you that they can't afford it. It's not in their budget. The problem isn't because your product or service isn't high quality or premium. The real reason that people are fighting your prices is because the perception of your brand is not matching up to the quality and the high prices that you're asking for. The way to fix this is to have professional branding to help you appear at that level and a brand strategy to help you position yourself in a market where people are going to immediately accept you. The high price levels that you have combined with these is how you get people to understand that you're a high quality service and you weed out the people who are not even in your price range.