Tough love today for my small business owners #marketing #marketingtips #businessowners #branddesign

Name: Tough love today for my small business owners #marketing #marketingtips #businessowners #branddesign
Uploaded: 2024-10-28T18:13:30+00:00
Duration: 59 s
Channel: Christina Hall
Description: A short YouTube monologue by Christina Hall delivering 'tough love' to small business owners: she argues that established business, marketing, branding…

28 Oct 2024 · 1 min

Watch on YouTube

0:59

A short YouTube monologue by Christina Hall delivering 'tough love' to small business owners: she argues that established business, marketing, branding, and positioning principles apply to businesses of any size and criticizes the idea that being small exempts one from following tried-and-true strategies. She uses Nike as an example to show that large brands started small and had to follow the same fundamentals, and she references modern channels (TikTok, Instagram) as current tools for applying those principles. The tone is direct and colloquial—firm but framed as coming from care.

Chapters

Just because you're a small business, it doesn't make you special. What I mean by that is you are all I mean in my comments. Go look at my other videos. Y' all are in my comments. Yeah, but that's a big business. But what about a small business? That's different for a small business. This is perfectly okay for a small business. Why do you think just because you're a small business, suddenly business principles, marketing principles that have been tried and true, tested, run, researched, do not apply to you? Branding principles, brand positioning, brand strategy, none of that applies to you because you're small. What? I can't tell you how many times you're like, yeah, but everyone knows who Nike is. So, like, I don't need to do the things the way Nike does it, because everyone already knows how they are, so they're different than me. Nobody knew who the Nike was when they first started out. Just like no one knows who the you are right now. I came off a little aggressive, but, like, it's coming from a place of love. Nike had to do the same shit as you. They had to do the same shit you. In this day and age, TikTok, Instagram, social media.