Christina Hall breaks down what professional branding actually takes: weeks of strategy, research, and design work, not just quick logos and copy. She walks through color theory, sales psychology, and competitor research that go into 30+ page brand documents. Clients typically earn over ten times their investment after a full rebrand.
Chapters
You're in the camp where you think designing a brand is just typing out words and throwing elements together. That's ignorant and I'll tell you why. A proper brand takes weeks months to create. There's hours of strategy work, concepting, designing, tweaking and implementation. Not to mention years of training, learning, industry experience and time committed to learning how to do all of this. Learning how to research different target audience types, learning sales psychology, learning tools and color theory, researching competitors identifying gaps in differentiation, putting together massive 30 plus page documents, researching, testing and designing elements that are recognizable, unique and fit well with the brand strategy. And it's worth way more than $999 because my clients who come to me with lackluster branding and we put all of that work into their brand, they turn around and implement it. They make more than 10 times their initial investment after implementing the brand and it's sure as shit not typing. Let's.