Christina Hall redesigns Scrub Daddy's website to fix mobile experience and highlight what makes the product work. Even viral brands need good UX. She adds interactive elements and focuses on showing cleaning efficiency instead of just selling hype.
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How does a brand with a product that I respect and love so much have a website that sucks so bad? So I figured why not I redesign this the way that I would do it. Meet superlunardesignscrubdaddy.com I really wanted to zero in on this hero because I thought the product needed so much more, especially on mobile. We photoshopped it still poorly, but it looks so much better. Photoshopped it into a kitchen scene so that people can imagine it being in their kitchen. And it's a really clean one so people can get the idea that is going to keep their kitchen. I decided to put a big header of Forget the elbow grease. Because people know when you put elbow grease into something, it means you're putting more work into it. And this product is going to help them forget the elbow grease. They're not going to need it because the product does so much cleaning on its own. And I updated that CTA to Buy now now because I can't help myself. I also put in a little bit of my own touches to help the brand really shine. You might be wondering why this upside down Scrub Daddy is here. That would be because I added interactive scroll elements to help the sponge roll across the screen as you're interacting with the site. This leans into the playfulness of the Scrub Daddy brand. Grub Daddy's site also has this quad section on mobile.