Christina Hall shows small business owners why Canva templates make logos look generic and amateurish. She teaches basic branding principles that change how people perceive your business, then offers an affordable course to help you build a stronger brand identity yourself.
Chapters
If you're a business owner and you know you need better branding, but you also know you don't have enough money to afford a professional to give you that better branding. So you revert to Canva. You use the template on Canva, you type in like stylist, you know, logos and you just use the first one that you think looks pretty. That logo you've used is already being used by hundreds, thousands of other people in your niche. And now you are stuck in the perception that everyone else has already given your target audience. I know you don't want to believe it, but people can look and immediately tell what what a like amateur designed logo looks like. Even if it's just subconscious, which most of the time it is. The average person does not just look at a logo and go, oh, amateur Canva, blah, blah, blah. Subconsciously though, you are already assigning value, you're assigning a perception. You are assigning what you think about this brand immediately, even if you don't realize it. That is the point of branding. It's subliminal. So if you do not want your brand to be stuck in a sea of the same logos that look identical to yours by a million other businesses, but you cannot afford to get professional design and you need to make more money in order to get professional design, but you don't have a professional design, it's going to help you make more money. The solution is you need to do better by yourself. So in order to DIY better a logo better in Canva or a free tool, you need to know some basic branding principles and then of course, how to use the tool that you're going to use. I realized this problem existed when I started shitting on Campbell logos on TikTok. So many people were getting mad at me because they were like, well, how? What am I supposed to do? I can't afford you. So. So what I did was I saw a gap, something that had not been filled, something that was not being taught to people. And I decided to create a small course around it. It needed to be palatable, so it was easy for the layperson to understand while still helping them create something that's strong enough to help them go beyond what a Canva logo can represent. And I price it as low as possible while still respecting the amount of effort, work and skill I had to put into creating this. What I got was an incredibly budget friendly course that so many people are doing amazingly in. And it's not so much a how to use Canva tool, but it's a how to build a strong brand tool. And so many people are busting through all the myths they believe with brand design, which is keeping them stuck in this space that's creating logos that look like shit and look like everyone else's. And they're creating unique brands that look amazing and look worlds better than what they could have had with just a Canva logo template that's being reused over and over and over again. I don't care how many designers are going to comment, be like, ew, why are you teaching people use Canva? Blah, blah. I I don't care. This is helping people. I have seen it help people. People have thanked me for helping them. And it's. It's so awesome. If you feel like any of this resonated and you feel called to look into this, check out my profile. You know what to click and go see if it's for you.
