What do you think? #branddesign #ineedalogo #marketing #marketips #businessowners

I don't think brand designers should be asking business owners what they want their logos to look like. Business owners don't know what they want their logos to look like. Well, actually, that's not true. They don't know what their logos need to look like. I can't tell you how many business owners have come to me and been like, I really want, like, green and white logo, and it should have, like, florals in it. And I really want, like, my dog's paw print in it. And I'm like, okay, that's great as, like, a piece of wall art in your office, but that's not what your logo should be. I think everyone gets caught up in, like, the the brand should represent me. It should feel like me. No, it shouldn't. Your brand should feel like what your audience needs it to feel like.