Christina Hall redesigns a Canva logo for a business coaching brand, adjusting the A and R letterforms and spacing to feel more high-end and energetic. She creates multiple variations including a monogram and vertical lockup, building out a full brand suite that reads boss and feminine.
Chapters
I don't care who you are. This logo is boring. It's tacky. It's not doing what a logo should do. Let's redesign this to make it better. So we've got Amber Reese. I want to bring this down a bit. I'm not going to Kern because as we know, I don't care unless I'm getting paid for it. I want her to look like a high end, energetic, feminine, boss ass brand. I really like both the A and the R. I think they have a good juxtaposition while still sort of feeling like they go together. Bump it back a bit so that it can fit with the vibe of the current letters. Now I want to get this R in here. I'm really liking the direction of this so far. As with all good logos, we need multiple versions and I'm going to try to make these play nicely together. I'm really liking the positioning of all of this. So now we not only have our primary logo, but we also have a monogram. I do want to create a full brand suite like I would for any of my clients. This is our secondary logo, another vertical version of the logo with an easier to read typeface.