Christina Hall (speaker) argues that ~99% of logos made in Canva are poor because most creators lack design training. She explains that unskilled design decisions harm visual perception and brand value, while trained brand designers can intentionally craft a brand to read as expensive or inexpensive. The clip emphasizes the importance of professional design judgment for branding.
Chapters
99% of you who made your logo in Canva have a terrible logo. And here's why I want to preface that. I said 99%, which means not everyone. So don't come for me by saying, oh, but I did this. Blah, blah, blah, I don't care. The grand majority of people who make their logos in Canva are inexperienced designers, or not even designers at all, in which you will inevitably make bad design decisions because you don't know what to look for, what to think about, and how to solve the visual problem. Subconsciously. Human beings can tell when something's not visually pleasing. And there's a whole slew of design styles, design decisions that make people perceive certain things about your brand that an unskilled or not designer at all would not know. Your logo and branding, which is the face and the personality of your brand, and what people use to make decisions about your brand will inevitably be perceived as less in value, amateur or not valuable at all. As a brand designer, I've been trained to make something look expensive by branding or cheap by branding, like a value product or even mid range. I also know how to design in order to.