Christina Hall breaks down three DIY branding mistakes: thinking a logo is your whole brand, posting inconsistent Canva templates, and skipping a website. She recommends multiple logo versions, consistent colors and fonts, a clear strategy for your audience, and at least a one-page site to capture leads.
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This is everything that you're doing wrong with your DIY brand. You're using just a logo and calling that your brand when that is not enough to have a full brand presence. You're using just random Canva templates to post social media tips and tricks. You're not actually speaking to your target audience the way they want to be spoken to. And the way you show up with your carousels and posts are just random templates that you find on Canva and it looks inconsistent and makes people not trust you. And the third and the last is you are using strictly social media to bring your brand to people. You do not have a website or the website you have, you have not put a lot of effort into and it's probably not converting, not getting you leads, not getting your freebie downloads, and that's a problem. What you need to turn this all around is you need multiple logos, you need a consistent color palette, typography and style guidelines to keep you consistent so that you actually know how to show up visually as a brand as well as a brand strategy that's going to show you exactly who you're speaking to, how to speak to them the way they want to be spoken to, and how to show them that you're different so that they go to you and no one else. And then you need at least a one page website.