Christina Hall delivers a short, persuasive YouTube monologue arguing that using generic Canva logo templates undermines brand distinctiveness and value. She explains that many business owners pick template logos, which makes their mark indistinguishable from competitors, causes viewers to misattribute the logo to others, and implicitly links the owner to lower-priced or less-skilled providers.
Chapters
I bet this is exactly how you made your logo in Canva. You got into the little search engine and you typed, insert business industry here and added the word logo after it. You went and scrolled and you picked out one. You just thought, oh, so cute. Oh, my God, that's so pretty. I love that so much. You typed in your name, you changed out the words, and boom, that's your logo. The problem with that is that's what hundreds, if not thousands, if not hundreds of thousands of other people in your industry did. So now you have a logo that looks like hundreds, thousands, hundreds of thousands of other people, thus entirely defeating the point of having a logo which is a standout. Be recognizable. You can't be recognizable when you look like literally everyone else in your industry. You want to know what else that does to the person who's seen your logo? They go, oh, I've seen that. I've seen logo. Just like that. They recognize it as someone else's logo, which is a problem. Now you've set up a problem for yourself where you are now lumping yourself in other people in your industry who are very likely charging less than you, who have less skill than you and do not operate the way you do. They are effectively.