You need to look at your competitors but specifically to see how you can rise above them, separate

I have seen multi million dollar businesses make this mistake. I have seen small businesses make this mistake and it's the biggest shot in the foot you could do to yourself as a business owner. I'm going to tell you exactly what it is after I explain the mindset that makes you make this mistake in the first place. When you're a business owner and you know that you have competitors doing what you do, doing it successfully, you tend to think that they have it all figured out. You feel like they've set the precedent. So it's only natural that you feel like you need to do what they do in order to keep up. The problem is they got there by doing that shit themselves, doing it organically, the way they wanted to do it, not by copying a competitor like you're doing, doing it uniquely to their brand, targeted towards their audience. What I've seen so many business owners do, big and small, is focus too strongly on what their competitors are doing and trying to keep up, rather than trying to figure out originally what it is you want your brand to be known for. This is a differentiator. This is what you need in order to separate yourself from your.