Christina Hall argues that obvious DIY branding (e.g., common Canva logos and template websites) undermines credibility and conversions, preventing business owners from raising prices and attracting better clients. She positions a four-week program called Accelerate as the designed solution to transform DIY brands into professional brands that build trust and attract higher-quality clients.
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I can tell if your brand is DIY from over a mile away and so can your customer because you're using a Canva logo that literally thousands of other people are using as well. And the template website you spent weeks customizing looks just like everyone else's. Also, this is literally killing your conversions and your credibility. Odds are you are probably past the DIY stage. It's gotten you to a certain level and now you can't break past that the way you break beyond the DIY stage that you can raise your prices, book out further in advance and attract higher quality clients so that you're not scraping the bottom of the barrel when it comes to clients. And you know exactly what I mean. They're the clients who suck to work for. Truly being rich is not having to accept every single person who inquires to work with you and you do that by raising your prices and attracting higher quality clients. This is exactly what I designed Accelerate for. It is a four week brand and website experience designed to flip around your DIY brand into something that looks professional, has you looking professional, and is designed to help you say exactly what you need to say to attract your ideal audience. A brand that has people trust.