Your website is so important for capturing the attention of the people visiting and making sure they

Name: Your website is so important for capturing the attention of the people visiting and making sure they
Uploaded: 2025-02-21T16:39:28+00:00
Duration: 59 s
Channel: Christina Hall
Description: Christina Hall breaks down why most homepages fail: oversized logos, unclear messaging, weak calls to action. She prescribes a simple structure: a…

21 Feb 2025 · 1 min

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Christina Hall breaks down why most homepages fail: oversized logos, unclear messaging, weak calls to action. She prescribes a simple structure: a reasonably sized header logo, a clear statement of what you do and who you serve, and an obvious CTA. Your homepage is your first impression for capturing leads.

Chapters

Let me show you what your website looks like. Giant logo that takes up half of the page. Your business name again for whatever reason. Welcome to business.com shop now button. After telling them nothing, now let me show you what your website should look like. Reasonably sized logo in the header. Because people just need to quickly confirm that they're where they thought they would be. Clear and legible statement about what you do and who you do it for. Clear and obvious CTA that tells people where you want them to go and where they're going. This is the most important first impression of your website and too many of you are just telling people where they are over and over and over again. This is the only spot you can confirm that everyone is going to see. After that, you've got people clicking away, getting distracted or scrolling not as far down the page as you want them to. If your website is not creating leads for you or sales, it's probably because you're not doing these things. You should hire a web designer or buy templates from a web designer who knows how to actually create a structured selling website. Because websites are so much more than just looking good and telling people who you are and what you do. There is sales psychology behind every single aspect. And if you don't have a designer that knows how to do that or you don't know how to do that.