Christina Hall breaks down what's wrong with most homepages: oversized logos, vague messaging about what you actually do, and buried calls-to-action. She walks through specific fixes and explains why sales psychology matters on your site.
Chapters
Let me show you what your website looks like. Giant logo that takes up half of the page. Your business name again for whatever reason. Welcome to business.com shop now button. After telling them nothing, now let me show you what your website should look like. Reasonably sized logo in the header. Because people just need to quickly confirm that they're where they thought they would be. Clear and legible statement about what you do and who you do it for. Clear and obvious CTA that tells people where you want them to go and where they're going. This is the most important first impression of your website and too many of you are just telling people where they are over and over and over again. This is the only spot you can confirm that everyone is going to see. After that, you've got people clicking away, getting distracted or scrolling not as far down the page as you want them to. If your website is not creating leads for you or sales, it's probably because you're not doing these things. You should hire a web designer or buy templates from a web designer who knows how to actually create a structured selling website. Because websites are so much more than just looking good and telling people who you are and what you do. There is sales psychology behind every single aspect. And if you don't have a designer that knows how to do that or you don't know how to do that.