Christina Hall says a pretty website won't cut it when you're scaling. You need to optimize for what visitors actually do: sign up, download, buy. She's booked through September and pushes clients to prepare now for Q4.
Chapters
I don't know who needs to hear this, but having just a good looking branded website isn't enough when you know you need to level up your business. Web designers I see out there right now are just creating like pretty branded websites. Which is great if you're just starting out or it's your first website, or you're just trying to get started. But when you are in a space with your business where you're ready to go to the next level, you need to focus on optimizing your user experience. User experience in simpler terms, all about making sure that people take the actions you want them to on your website. Which for most people it's signing up for something, downloading something, or buying something, making it easier for them to buy and convert from just a visitor to a customer. In my almost 10 years of corporate experience, user experience was the main function of my job. I focused on making websites not just look good, but work correctly. And we ran tests and use data to make sure that the website visitors did exactly what they wanted them to. This involves streamlining the sales journey, improving navigation. With Q4 coming right around the corner, now is the time to optimize your website. You need a significant amount of time to make sure that the changes you're making are generating the impact you want them to. And that takes time to run those tests. Pretty site might get you visitors, but an optimized sales journey on your website is what's going to make you more money. The clients I'm booking in August, September, right now, which I still have a little bit of availability for, are the people who are going to have an optimized website for Q4.
