A speaker explains why generic advice about building an audience doesn't work. Six years ago they found research showing there's no one-size-fits-all audience for thought leadership, a finding they repeat to drive the point home.
Has anyone ever given you advice, like coming on screen like that, that just didn't feel right for you and who you are and the people you're trying to serve? 6 years ago, I found a research study that helped me understand why sometimes that advice and my approach just didn't seem to fit. The landscape has changed quite a bit. And my question, has the audience for thought leadership changed along with it? The big finding, there is no one-size-fits-all audience for thought leadership. I'm gonna say it again. There is no one-size-fits-all audience for thought leadership.
