Tia Lake argues that giving agents access to AI tools isn't enough. They need guidance on when to use it and brokers must tie it to business goals like recruiting and retention. Imduit's BrokerBot, paired with Intuit's services, creates an AI workforce agents will actually use.
AI access is not the same thing as AI adoption. That is the one of the biggest things I want brokers and team leaders to understand. Giving your agents access to a powerful AI platform does not automatically mean they know what to use it for, when to trust it, how to apply it to their business, and how it fits into the broker's or the brokerage's bigger goals. That is why so many AI rollouts stall. The technology may be impressive, but the path is totally unclear. The broker is busy, the agents are busy, everyone logs in once or twice, tries a few things, and then goes back to the way they were already working and probably their own LLM. That is exactly why Imduit comes in. BrokerBot provides the platform. Intuit helps turn that platform into an AI workforce built around the brokerage's real needs— recruiting, onboarding, retention, profitability, transaction management, follow-up, client communication, you name it. Because the goal is not to just have AI, the goal is to have AI your people actually use. Start with the Brokerage AI Readiness Form and let me know what your thoughts are. It's located at imdoit.com. Thanks for listening.
