Tia Lake argues real estate brokerages don't need more AI tools, they need to use what they have. The real challenge: identifying where AI helps, training agents, aligning leadership on recruiting and retention, and improving continuously. Imduit builds an AI-enabled workforce within BrokerBot.
Brokerages do not need another AI tool. They need help making AI useful. Most brokerages already have enough technology, and the problem is not access. The problem is definitely adoption. Where should AI help first? How do agents know what to use it for? How does leadership make sure that AI supports in recruiting, retention, onboarding, profitability? How does the system keep improving over time? That is what Imduit does inside of BrokerBot. BrokerBot provides the platform. Imduit creates the workforce inside of it. The goal is simple: less overwhelming training. and more support, and of course AI that actually knows and fits the way your brokerage works. Start with the Brokerage AI Readiness Checklist at imdoit.com, and I hope I hear from you soon.
