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In this brief announcement, Tia Lake introduces the newly launched "Coach" apprentice, an AI-driven project manager and real‑estate coaching assistant that lives inside an agent’s ImDoIt/BrokerBot account. Every Friday the Coach reviews the agent’s past week, delivering a concise 3‑2‑1 feedback format: three things that went well, two areas for improvement, and one habit or task to discontinue or automate. The pitch emphasizes that most agents struggle not from lack of effort but from missing consistent, reflective guidance. The Coach fills that gap by providing a weekly rhythm of reflection, accountability, and habit‑cleaning, without replacing brokers or team leaders. The platform (BrokerBot) hosts the AI workforce built by Imduit, positioning the Coach as the ideal, always‑available real‑estate mentor agents have long desired.

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