Tia LakeChief Executive Officer, EMDELLE AI · CEO & Founder, EMDUIT & EMDELLE Inc. | Architecting AI Workforce Systems for Licensed Professionals | Custom AI Solutions Today. Sovereign Edge Labs Next.

"What If AI Says Something to a Client It Shouldn't?" | EMDUIT

2 Sept 2026 · 2 min

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2:27

In this video, Tia Lake addresses a common fear among real‑estate brokers that AI might send inappropriate or incorrect messages to clients, potentially jeopardizing licenses, brand reputation, and client relationships. She explains how Imduit and BrokerBot are built with extensive compliance safeguards, embedding fiduciary duties and national, state, and local laws into the AI. The solution uses an "apprentice" workflow: the AI drafts communications, a licensed human reviews and approves them, and then BrokerBot sends the final message, ensuring the broker stays in control. Lake emphasizes that the automation targets only low‑value, time‑consuming tasks, shaving 15‑60 minutes from an agent’s day, freeing them to focus on client engagement, strategic partnerships, and professional development. She concludes by inviting brokers to contact her with any questions about implementing AI solutions in their brokerage.

Chapters

The number one thing brokers say to me about AI is some version of, what if it says something to a client that it shouldn't? Or what if it tells the agent the wrong answer? And that's a fair fear. I mean, your license, your brand, your relationships all on the line. So let me be clear about how Imduit works. The apprentice drafts And that is with a lot of compliance on our part. We built out Imduit and BrokerBot to make sure that that AI knows all about fiduciary duties and the national, state, and local laws. That's a huge part of why I partnered with BrokerBot so that I could ensure that the AI would not say anything that your agents would Sadly, send to any of your clients. And it does not send. That's the other part of these apprentices that mean the most to me. I always want the human involved. I want to make sure that we're only automating the tasks that are meant to be automated. The ones that mean nothing but shave off 15, 20 minutes, if not an hour, off every single day. or every single afternoon. And, and for the licensed professional to take back that time is something that's important to me. They can spend more time connecting with their clients and their strategic partners or getting more education about how to be a better agent. So the human approves everything before it goes anywhere and the AI prepares And BrokerBot sends. So you stay in control, and that is a limitation, but that's the point. So if you have any other questions or concerns, please reach out to me anytime. I'm excited to talk with you about your AI solution for your brokerage.