Short YouTube video (transcript) by Tim Frey presenting three practical tactics to improve email open rates: include numbers in subject lines, use statistical percentages to provoke curiosity, and employ boldened words selectively. The focus is tactical advice for marketers or anyone sending emails.
You could write the best email in the world. If no one opens it, it don't matter. You know, the subject line is the most important thing because it is the one thing that's going to get you opened or not. Okay, so we've got three hacks to improve your open rate. So the first one is you want numbers in your subject line. Numbers have been proven to get a higher open rate in email. The second point is you want statistical percentages because that creates curiosity. So if you can get a percentage, sign in there and and a number, your email open rates are going to improve incrementally. The third one is boldened words. A bolden word. Not all bolden words.
