6 Ways To Show Proof That Turns Cold Leads Into High Paying Clients

Tim Frey (Successful) presents a short YouTube tutorial for coaches on how to build rapid trust and convert cold leads into high-paying clients by showing proof. He defines six types of proof—client testimonials, before-and-after transformations, process proof (frameworks/methods), data/screenshots, shout-outs/tags (client wins), and sharing your own results—and gives platform-specific examples and tactical advice for making proof a weekly content habit.
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Are you still posting every day but you're not signing clients into your coaching business? Today I'm going to be talking you through the reason nobody's buying and what to do about and how to fix it. I'm Tim from Successful and we help coaches build trust fast and land high paying clients every single week. In this video I'm going to show you six ways to build trust with your audience rapidly. Where to post, what to post and how to post to stack cash quickly. Also, if you're ready to grow your coaching business, hit the subscribe button. This method is perfect for you. If you're posting every day and you're still getting crickets in your dams or you're not signing enough clients, it's probably because they don't trust you. Also, if you're showing up consistently but you're not getting high paying clients, AKA you're posting every day, you're making all the content you're bro scaling, you're bro lifting. You're going as hard as possible in your marketing, but you're still struggling. What I'm going to go through today is six proven ways to show proof and build trust instantly with your audience. The hardest thing in online marketing or online coaching is building that know like and trust factor. These are game changers for your business. I'm also going to show you how to make proof a weekly part of your content. And this is the fastest way to turn cold leads into high paying clients. The truth is, most people get stuck without proof because everyone can talk. But what do you actually have to show for it? Without proof, prospects will just ghost you and they will not buy your stuff. Others with less skill than you, but more proof will take your clients because they're just showing proof. What most coaches are doing wrong is they're boasting content without evidence that their method actually works or the thing they do actually works and they're sharing results. But sometimes, on occasion, we want to turn this into a system that you can repeat every single week to build trust consistently. And this is how high paying clients decide to work with you. It's not just about making more content because with AI everyone can just make more content. It's a lot harder to AI proof or fake proof. You need to show that you are undeniable and your method of coaching works. Proof is going to make strangers think if he can do it for them, they can do it for me. So there are six types of proof. We have client testimonials before and afters. We have process proof showing them the proof of how you actually get a result, data, screenshots, shout outs and tags and your own results. So you probably don't know. I used to have a gym and this is one of my clients, Sharon, and he went from fat to not fat, which is proof. This transformation on this before and after got us so much work. I'd say we probably signed 20 clients just from this one transformational photo that we used to share on our social media all the time. I'm going to go through proof and examples here. So testimonials are incredible. So how we do our testimonials in success school, we have them on our website and then we also share them on our social media. So we have so many different testimonials from different walks of life, different people and coaches that we have worked with. These are all on our website, makemoreprofit.com if you want to see the structure of how they are set up and filmed, we film them horizontally and then we get a vertical version made for social media as well. So our videographer will come in and they'll film these this way and then they'll put them this way and then we'll turn them into social media pieces of content as well. It's really important that you have these on your website that your prospects can go and find the social proof that you have. The second type of proof is the before and after transformations. I'm just going to go through this one that I saw on Instagram was really good VM personal training. So he's kind of looking pretty good here in this, in this picture of him mowing the lawn and then he's looking jacked af. This is also like he is the product of what he does, which is really good social proof. It's really hard to like get these approved on Facebook ads, but they work really well for organic content. Before and afters can be in so many different ways. You just need to find a way that works for you, your demographic and who you coach. But I think before and afters are probably the best type of proof that you can actually share. Next up we have process proof. This is a behind the scenes look on how you work and how your process works. This is all about frameworks, methods and a peek at your process. The example I've got here is actually of my Instagram. So I posted this. It did super well. My no sales team funnel for a seven figure coaching business and how you can steal it. So I went through and actually went through the funnel. I gave them all the Steps and processes and I talked through. So we go through the monthly conversion event, the weekly podcast, the YouTube channel, the social media, the email, the paid ads and then our website and pre qualification, this entire process showed my audience that I know what I'm doing and I have a, a process in that I know what I'm doing. So people actually reach out to me and they were like, hey, can you help me install this in my business? Because I'm showing the process that I do and I go through on a day to day basis. Therefore it signals proof and trust in my audience. The next one is the data screenshots. So what you can do here is revenue numbers, engagement stats and dms. You want to blur sensitive information. So what I did is I made a post on Instagram which I'm going to take you guys through to now and I named it. I went viral three times last week. Here's how I did it. And then I had the social proof of the numbers. So 173 likes, 97 comments, 10 cents and 40 saves. That is data proof and social proof. Okay, so usually with these type of, this type of content that I'm producing right now, everyone can just say hey, I went viral or hey I made this type of money. But you have to include the receipts guys. So if you've got the receipts that you did make seven figures or you did help someone lose the weight or you did go viral, you have to show the proof in your content. And the data is really good at convincing the logical mind that you know your shit. Next up we have shout outs and tags. So this is from one of our clients, Dixie. She made an extra 400k on her income last year. So what we've done in our school group for our clients is we have our wins column. So all of our clients just submit their wins and it's really easy. And then we just go through screenshot them, share them on social media. It's epic. So Laura submitted her bass and she had a double check warning as it was so much higher than our previous quarter. Dixie 400k Taylor had her first six figure month and then obviously we can just share that on social media. Financial year win. So they made an extra 500k paid ads when I got 2 sales, 4 sales from my paid ads. So you guys can see here just having a system where you can collect social proof from your clients and share it on your social media organic content is an absolute game changer. Next one we have is the your own results. Sure you want to share your story and statistics tie it back to how it benefits the client. Another post here on social media is I actually shared, this is a little bit of a story how I built and shut down a 90 day accelerator program. It proves that I have clients because as we go into the. It shows the program, then it shows the tracking that we did, then I talk about the client results. So we had 81% module completion, 510 coaching calls. So the intention of this was to obviously share what we were doing and what we're up to. But I wanted to also share that we had social proof that we had clients that were going through our program and how we shut it down. And then here's the other thing that we've put in this place now. So what I want you guys to do watching this YouTube video is pick at least one of these types of proof that you share every single week across Facebook, Instagram, YouTube, LinkedIn, whatever it is. And you need to be consistent with it. You need to get a rhythm going if you want to get maximal results with this. We want to layer multiple types together for maximal impact. And if you're ready to scale 100k a month coaching business online, go to our main channel and watch our main video. We're going to walk you through the process on exactly how to do that. If you got some value from this video, don't forget to hit that subscribe button.











