How to Build Trust, Attract Clients & Future-Proof Your Business in 2025

I used to believe the only way to scale was with teams. And the further and further into business I get, the less and less convinced. I mean, it's just not for me. I know that there are other ways to do it that don't require that.

There are a couple of businesses in our network that have 60, 80 team members. We make the same take home profit like success goal versus their business and we have three team members. It's pretty crazy when you really like get down to brass tax and get away from ego numbers and revenue. What is actually required to be successful? Episode 112 of the Success School podcast. Steph, how you feeling?

It's felt like a long time since we've been in this room, but it probably hasn't actually been that long. Just a lot's happened in the last.

Couple of weeks, if you guys couldn't tell. We recorded like 15 episodes back to back. So it's been about four months.

I would say it's really nice to be back on schedule and not be like so far in advance.

Yeah. I had no fucking idea what was coming out on our podcast.

Literally had clients.

It was like surprising me. Yeah.

The clients basically be like, I love today's episode. And I was like, I have no idea what today's episode was about.

I hope it was great.

Back into it. We've been away, we've had some trips. We've got more trips coming up. She's been hectic, made a lot of big life decisions. It's been a really crazy personal season of our lives. But I am, I really enjoy being back in the routine. How about you?

Yeah, I probably say we've been back in the routine for like a week, but it's kind of shit being in Perth in winter. Fucking weather is so mud here. Yeah, we've been away for a long time.

Literally run in with a towel today over my head because it was raining so much and we don't have umbrellas.

First world problems.

First world problems.

We're talking about fucking rain. Let's get into personal updates. Mine is some meta Ray Ban glasses. So if you guys are on YouTube right now, you can see me, I have these glasses, they've got AI in them. What that means is I say, hey, met, can you take a photo? And it takes a photo and I might even see if I can work this photo that I just took into the recording.

I'd love to see it on YouTube.

But anyway, you've got AI in these glasses. They do video, they do photo, they do Google searching, they do music. They do all this. Cool. I think they were like 350 US so like without Australian dollar, about five grand. Matt is actually talking to me right now. But yeah, I think they're great. Steph, how do they look?

I mean, very cool. Most importantly, you have had Ray Bans in this sh. Not ever kept a pair because you're not so good at keeping sunglasses.

It makes you keep them more because they're like five grand.

You've had them for two weeks. So let's just see how we.

That's good for me, you know, that's good for me.

They look great. Very handsome. I quite like that they play music. I do feel it's a little bit singular. Like sometimes we'll be out on like a walk with the dogs and you'll have the Ray Bans on and I'll be talking to you and you're a bit slow on replying and I realize that you're having a full on conversation with Meta or that.

No, no, I don't listen to music while we're walking together. Probably could drown out the fucking, man. What's your personal update? What are you up to?

Personal update? If you guys haven't heard, you're probably seeing it on social media. I don't know if we've talked about it on the podcast yet, but we're moving.

We are, we're announcing it. Well, we're launching.

Are we soft? Can we, can we or not? We're moving away from Australia and it's really exciting. Like we're. It's, it's really happening. It feels very real now. We literally just today just signed the documents to list our house on the market. So that's how you know it's official when you remove basically all the things that are tying you to the place. And yeah, like a couple of months and we'll be on our way.

And how are you feeling about it actually? Like be real.

Be real.

Not like the social media version.

I'm like 72% excited.

72%? What's the other 28?

I wouldn't have known if that was 28%, but I'm glad you mathed that for me.

I did it.

The other 28% is nervous. I feel unsteady. I feel a little bit. Especially today since we signed the documents to like sell the house. I'm like, holy crap. Wow. Everything that I built, safety and security on that felt safe and secure. Like we're doing the Australian property market thing and, you know, I feel really safe because we have a Lot of wealth. We have a lot of assets. We have a lot of stuff. We're kind of just like ripping it all out. We'll be cash rich, which is awesome. But like, this is the first time ever that I think I've ever had, like no tether to something and to not even know, like, we don't even know where we're living in this new location. Location. We haven't got a house, we haven't locked, like, we barely locked in visas, which is why we're not talking about it yet publicly. And it's just, it's, it's a weird, it's super exciting, but it's a very weird feeling. How do you feel about it?

Yeah, we've like Steph said we're committed to sell our house. We've canceled our building contract on our ranch, so we're just holding the land. And then we've essentially committed to moving away. But the visa situation isn't sorted yet. We've committed our dogs to flying over there that they've got visas before us, which is hilarious. We've got overseas bank accounts, we've got all this. We've got companies set up in America. So everything's kind of like in motion, slash in the air. I feel like I'm on a sci fi movie and I'm in space without a tether and I can't like kind of go anywhere. It's super. It's a little bit unnerving. It takes like, it's, it's a lot of like mental strength. It is required at the moment to hold it together.

And on top of all that, you know, we've had other stuff going on, like family stuff. And then we've had like, we're also running a multi, multimillion dollar company and so there's a few little things that are kind of like happening, I guess across the board. But overall, like, I feel very positive and I feel really grateful and I'm really looking forward to enjoying these last few months in Perth.

If you guys want to stay on top of the journey of us moving, obviously we're going to give you guys an update every single week on where we're at with that. But obviously follow us on Instagram as well. We're sharing quite a bit on there. So I guess today's episode's a little bit different, guys. We're doing some Q&As. Most of the questions today are around why some leads stay cold, why your DMs might not be getting the replies, and why sales can still feel all over the shop. So we're going to give you all the answers today.

We're going to show you exactly how you can fix it so that you can get consistent replies on your social media, build trust and turn cold strangers into clients. And this is something that we are going to be covering off in our Cold to Cash workshop, which we'll tell you more about later in the episode. But every single one of these questions kind of informed that workshop and a lot of the questions you guys have been asking. Thank you so much for submitting these questions. Awesome.

Yeah, so many questions and I'm a little bit illiterate, so me reading out really weird names might sound a little bit funny here as well. So give me some grace here, guys. So question one is from Chantal Folk Aussie. That's a cool name. What would be your number one attractionist strategy in 2025? To get seen? Steph, I'll let you hit this one.

Fun. I'm pretty deep in this right now. Yeah, the number one attraction strategy right now to get seen is to be yourself. And I know that sounds really, really vague and so I'm gonna try and make it really hyper specific for you. People are going online, especially on Instagram, on Facebook, on social media apps like TikTok. They're going online because they want to be entertained. They're not going online because they want to learn about how to hire a VA in their company or how to grow their business exponentially. They're going online. They're looking to be entertained. They're looking to go to their favorite creators. They're hoping something fun pops up in their feed. They're hoping something interesting pops up in the feed. And the best thing that you can do is to become a creator that entertains. And like, we're all entertaining. Like, we love watching shows. Like not just we or we don't specifically, but humans love watching shows like reality tv, the Kardashians, Goggle box. We watched. People watched tv. Like, how crazy is that? People want to just witness the behind the scenes of people's lives. They want to, they're curious, they want to take a little look behind the scenes. And I think the fastest way that you could get seen right now is to share more of like what you're up to. So more of that kind of build with me content. So here's what I'm doing in a day to day basis. This is what's going on behind the scenes. This is also what's happening in my personal life. Really invite people into your world. That is the fastest attraction strategy right now.

And I know someone's going to be like, oh, I don't want to do that. Feels raw, feels ingenuous, feels a little bit gross. Like, what would you say to that? For someone that actually wants to grow a business though?

Look, I think it's up to you. Like if you don't want, if you really don't want to show your personal life and you don't want to share anything about your life or your personal stuff online, then you don't have to. But I personally believe that over the next 12 to 18 months to two years, that personal brand is going to be the way forward and everybody is doing it. Like Gary Vee, whole Mosi, you know, Dan co, Matt Gray, every single person, they all have multiple businesses, but it's their personal brands that fund the businesses. Even Elon Mus is another really good example of somebody who whose personal brand literally will make or break the shares of the companies that he's part of. And so I think that you'd be crazy to sleep on personal brand right now and building content around you and what you're up to every day as part of your business strategy. I just think you'd be crazy to.

Not use it and just talk to us a little bit about kind of the difference between like a business brand and a personal brand. So for anyone listening to this, hasn't been following us on Instagram, they have no idea what this is. Like, what's the difference? Like, I'm making this content. How do I even tie this into my own business? Like what is it? How does it work?

Yeah, totally. Great question. So I'm probably going to use examples of our clients that are doing this pretty well. You guys can go and stalk them and they're going to love having the shout outs because I think some of our clients do this really well. So one of our clients, her name's Em, she runs a website design and brand agency and you might think that a personal brand doesn't make sense to go with a website design agency. And it's a large business, she's got lots of staff members and stuff like that, but she's done it so well. So you can go check her out. It's Sparrow Studios. I think it's Sparrow Studios on Insta and does S P A R O. She's done the perfect blend of business brand and a personal brand that's still high professional, it's still high ticket, still attracts the right clientele, but showcases the personality behind the team members, the founder, their values, what they stand for, how they behave, their quirky thoughts. I think she's done a really good job of that. Then you have like personal brands. So then there's someone like, I think Rebecca and Nucci is a really good example of a personal brand. Somebody who shares literally every single moment, day by day, snapshot by snapshot of.

Their life, who she's dating, what she's, she's thinking, what she's eating, what she's eating.

She's walking a dog, she's listening to a podcast. She's triggered about something on the Internet. She shares it. Shares all of it. And that's also a personal brand. That doesn't mean that makes, that's made her like $85,000 a month, which is crazy. And so both work and you can be somewhere in between both and then you can have the business brand. Now I'm not seeing anybody really do the business brand thing anymore because I think it's dead. The business brand is literally like, hello, we want a website design consultancy. And if you need good websites, we can do that. Like, it's boring.

Those brands are actually tanking. We had one of our clients that's doing that and tanking this morning on a coaching call.

Yeah, yeah. Business brands are. When I say business brands, I just mean like, there's no face, there's no heart, there's no soul. You know they're going to tank. If you even think about big brands like Nike, they have personalities attached to them. You know, like Michael Jordan as an example, has a whole personality attached that, that formulates the Nike brand. And so I think you need to have faces and you need to have values being shown. The second question is from Sophie M. How do I get people to trust me without feeling like I'm oversharing my whole life?

Go. Interesting question. So I guess the fundamental is like, how does one create trust? Or how do you get trust with people? And I think it is oversharing. But to the extent of like, what do you actually mean by oversharing my whole life? Like, what does that look like for you? Because everyone's definition of that is different. And for me it's sharing my thoughts, beliefs, values and what I'm up to and weaving that into my content. When I see that in someone else's content, I immediately feel like I know them. Therefore, when I know them, I do trust them. So I feel like thoughts, beliefs, actions, and essentially what they're up to on a day to day basis will help me build Trust. But I know there's a whole, like, you know that there's a question here and then there's the other question. It's like, how much is too much? And then will people judge me? I think I'm kind of reading between. Between the lines of what Sophie's asking here. I guess we can talk about judgment a little bit here. You know, when you're sharing any type of opinion online, you will be judged, but it's whether you care about the opinion of the people who are judging and usually the people that are judging you or talking shit or whatever, like, you know, who gives a dead nowhere anyway most of the time? So for me personally, I'll speak to my own experiences on this is like, I don't really care what anyone thinks about me because what I think about me is you guys probably don't want to know what I think about myself because it's hugely positive. But I honestly don't care what anyone thinks about me online. Therefore, I can share everything. I can share the sperm story. I can share what's going on in our relationship. I can share what I'm feeling with my dogs or where we're moving online, because I actually don't care. Because the quality of my life is dictated by how well known I am in one way or another. And that's the size of the business that I grow and the size of the impact that I get. So the more I share myself, myself, the more impact I have and the better quality of life I have. So if I flip the script and I wouldn't share my thoughts, my beliefs, my actions, then I wouldn't be having the impact that I want to do in my life. So who's really losing?

Yeah. Can I ask you a question?

Yeah.

When we first started this, did that make sense? It made sense, yeah. Yeah. When we first started this journey of sharing our personal lives, like, we were probably like Sophie, in a way that we didn't share a lot about our lives prior to this. You probably wouldn't have led straight in day one with a sperm story as an example. It's. Has it been. Has there been. Has there been a bit of a step by step kind of transformation that's allowed you, like, you. You shared something and then it went well. Like, talk through that.

I guess you share a little bit about what you're feeling or what's going on in your life or how things are going, and then you get positive reinforcement from those around you. They're like, I love this. I love the vulnerability. I love how raw this is. I love taking you on the journey with me and vice versa. And then you kind of get a little pepped up from it. So I would say just edge in here, like maybe one post a week and talk about kind of what you're up to or what your plans are or what's going on for you and then you can kind of weave that into your content a little bit more. Obviously. Don't go full sand like me and I do seven posts a week on what I'm up to basically now. But you can start with one and I feel like it's going to build a lot of trust for you.

Yeah. And just before we wrap up and go to the next question, which I'm going to ask you, you don't have to overshare your whole life. Like you don't. You can put boundaries in place about, I'm never going to talk about my kids, never going to talk my family. I'm never going to talk about my relationship. You don't have to. You can talk about everything but that. And once you start digging, you'll find that there is so much to say on all the little topics in between that you just. You just haven't mined deep enough for information. But there's plenty there. Right?

There's a whole process to it.

So the next person, Josh Griffiths has asked, what are the top current in use AI tools and what are you testing or watching for future use?

Interesting. We've got a bunch. I'm just going to list them out and then we'll go into each of them. So Descript we're using at the moment, it's an AI tool to edit videos like podcasts and short form and stuff like that. Obviously ChatGPT we use. Then we use closed bot 2.0 and that's for texting. So if you had a message from Success School from someone called Grace, that is actually our AI bot that is having a full on conversation with you, which is pretty crazy. They're the main three that we use and then we have the one that we give our clients. I've forgotten the name of it. It's eluding me, essentially. Not. Not po. It's a replica of me. And they can talk. Yeah, the Tim bot. So we have a Tim bot. Essentially we've uploaded a million words of all the information that we have and it talks to our clients in my accent right now and actually coaches them as well. So Delphi D L D E L P H I so we'll get into the. I guess the nuances of it. Steph, kind of talk to us about your ChatGPT use. You've gone from, I'm gonna say pleb with ChatGPT to experienced user. What was that journey like? And I think we probably have to talk about the fact that you have to really work with AI to get better results from it. And it's a bit of a process. Like some people say AI sucks, but I think they just suck.

Agreed. So I used to think AI sucked and I couldn't understand how people used it because I just put stuff in and it came out like half done or it just didn't sound like me. And it was frustrating and I felt like it was taking me more time to write stuff. But you just have to work backwards and forwards with that. I get really quite aggressive with, with my AI.

So by me or the AI.

Mostly the AI, I will, I will put, you know, some content in. Like it should know better by now. Okay. We've been working together pretty closely for like, when I say pretty closely, it's like literally my ride or die. So if I put in a piece of copy and I'm like, hey, what's wrong with this? Or can you help me out with this? And it gives me AI slot back. And I know it's AI slot because it comes out with like, this is. You've got get. Like without the guesswork or without or no fluff. Yeah, those. That language. I'm like, I will literally get so mad. I'll be like, you are so lazy. And then I will remind it that we don't use that language. And then I will prompt it. I want you to use the exact phrasing that my ideal client uses. And I'll say things to it, like, remind me who my ideal client is again. So it spits out my ideal client. And it's like, this is who your idle client is. I'm like, okay, and what are the statements that they're saying for themselves? That spit out all the statements. And I say, okay, now rewrite that with those statements in mind. And so I'm going backwards and forwards with my AI a lot to make sure that it's giving me high quality output. Most of the stuff that you see from myself and Tim has been created with AI in some way, shape or form. Like, you know, we, we're putting a lot of input in and we're working with it. Like if you see a social media post go up, it's, it's been ideated, written and created by AI, but we have Massaged it pretty heavily to make sure that it sounds, feels, and looks like us. But it's. And it's our stories, it's our content. We have a whole process for this, but you have to work with it. It's not right the first time.

Talk to the copywriting angle. With AI, you kind of need to know copywriting to use AI well, for copywriting. So some of our clients, you know, they're not trained in copywriting. Therefore the AI that they produce is. Is slop. So you've got to know what a hook is. You've got to know what a headline is. You've got. Can you just talk to that a little bit and like, probably that maybe. The fundamentals of learning copy.

Yeah. So I think that, you know, we see it all the time with our clients. So, like, say, hey, this is the landing page I've done. Can you give us feedback on it? And I open it up and within the first, like three seconds, I'm like, ugh, no, this is very bad. It's AI and stings my eyes. It stings my eyes. And it's not going to get you sales because it looks. Honestly, it looks lazy. So when you do bad AI, it looks a bit lazy. It looks like you can't be bothered. And I don't think it's because our clients don't care that it looks lazy. I think it's because they think it's so much better than whatever they plugged in beforehand. It probably looks 10 times better than that because they haven't learned the fundamental skills of copywriting. There are so many courses that you can do on copywriting, and some of them are so cheap you can get a $20 course on Udemy that will teach you the fundament of. And any of them, like literally any of them, just go and just do a few basic mini courses on copywriting. Because just like anything, you have to understand it because you see it. And you don't see that that's a wrong headline or that's too vague, or it's not niche specific, or it's not calling out the ideal client within the first three seconds of being on the page, or there's no clear outcome defined in the. In the opening headline. If you don't understand those nuances of copy, then you're going to think everything that AI says is good. And AI just wants to agree with you as well, which is unhelpful. So, yeah, my advice right now is to. If you are listening to this and you have no idea about copy, or we've spoken about things today that you're like, I need an outcome in my headline in the first three seconds. You need to invest in doing a copy. A 20, 30, $50, 100 copy course are new to me.

Yeah, we've also got bots, like bots that we've set up in success school that work with us. I just want to speak to the like, I don't think AI is at the point yet where it can like fully replace someone. Like it's not good enough. I think that's kind of where this question is leading as well. Which Josh is asking us. AGI or artificial General Intelligence? That's basically like when you can hire an AI employee and they can just basically do and run for you online. We're just not there yet. Like we're pretty far away from that. So we're just using tools and like really smart LLMs. And they're getting better and they're getting better, but we haven't really hit that leap yet where AI is going to take over. I am seeing this massively impact the coaching industry. Like personally I think it's massively impacting coaching industry. I think it's made coaches that rely on information less valuable. Not coaches who coach and have communities. I think that's still hugely valuable, but especially in this coaching nation. I'm talking about like the fitness industry example. I saw there was a guy on Instagram, he's probably about 30 and he was saying his dad is 60 and his dad is going on AI and getting training and nutrition programs from AI, a 60 year old guy. And I was like, man, some trainers missing out on 200 bucks a month now because AI is, is doing that. And I was like, I wonder the ripple effect of like, like what's happening in the coaching industry right now from it.

But if you're a fitness coach who has exceptional customer service and who coaches people pass to their mindset blocks and who catches their clients with accountability, you're still valuable, incredibly valuable. But the information, the access to the knowledge of programming, of nutrition and fat loss is now no longer valuable because it's available completely free to everybody, which is crazy.

All right, next question. We have from Marcus L. I've got a bunch of client wins, but they're all in screenshots. Is that proof enough or I need video testimonials as well. What do you think, Steph?

I think it depends on what you're selling. I think if you're doing anything low ticket, probably anything mid tickets or anything up until probably the $3,000 mark. Screenshots are awesome. And I think screenshots are so much better than video testimonials, for the most part, in terms of you can use them in so many places. You can use them on landing pages, you can use them on social media like stories, you can use them in offer docs, you can use them in everywhere. Like, screenshots are the best y. The. The problem is that once you start selling something for like $10,000 or more, screenshots can also be fake. And so, you know, it's really easy to send yourself a text and then screenshot that and put it on your stories. Right. So I do think that when people are starting to make bigger investment decisions, they're probably going to want to hear and see it from somebody.

Yeah.

If you go to our real person, you go to our website, makemoreprofit.com and you go to the tab results, we have tons of video testimonials from all different people. And what we've tried to cover off all different people, different ages, you know, different demographics, different businesses, different niches so that you could know that this system that we teach works for everybody, regardless of those things. And so to answer your question, I think screenshots are great. I would find a way over the next, you know, 12 months to get some video testimonials from clients. And the fastest way is to give them some stuff for free and hire a room like what we hire today and get people just to come in and ask them some questions on cars camera.

All right, this is a you question. This is from Purpose Awaken with Laura. How do you detach from your client's results and not take it personally? This is just. You've written all up and down.

I think the truth is twofold, if I'm honest. I don't know if you ever fully detach from this. I think you and I both still get caught up on client results sometimes, or lack of or lack of, like, wanting them to do better, like, because they're putting in the effort or, you know, wishing that we.

We.

That we could do something more to help them if they're struggling. But we've worked really deeply, very closely with lots of clients. But I can give you an example. There's one client, I'm not going to name her, but there was one client who was struggling, and she was struggling for about six months. And so she'd had. She come into the program, had a heap of wins, got to about $20,000 a month, and then just couldn't seem to crack the next level. And despite what she was doing and everything we gave her, just nothing was working. She was getting really frustrated and you could, we could feel it like she was kind of like nipping at us a bit and kind of getting, you know, really annoyed and really frustrated and eventually got so bad that she kind of almost like withdrew. Like we, we just didn't see her for a couple of weeks anyway. She, you know, whatever. She learned the lessons that needed to be learned in that journey. She came back around and she, you know, plugged back into the program and then, you know, with her newfound realizations, realized that some stuff had to change in her business and it couldn't keep running the way that was running now. She's just on track to hit her next 30k month. It's really exciting. It's really awesome. All fixed up. Loves us. Program's awesome. Great. The truth is that at some level you need to let a client hit rock bottom because it's so much less about if, you know, like we know our system works. It has worked for every single client that's applied it. So the system works. So I can't drag you to get a result. So if you're not getting the results, something's going on in your life or your mindset, your world that needs to be readjusted so that you can plug into this fully. Right. I can only guide you to that so far before you actually have to guide yourself to that realization. So sometimes you need to let a client hit rock bottom so they can bounce back, have the and move forward. The second part of this is we are not responsible for our clients results, but we are responsible for delivering what we promised. And so I try really hard, and I am not perfect at this, but I try really hard to focus on making sure that everything we promise, we promise a lot to our clients, we deliver on. But the things that they're required to do, we really make sure that they're aware that they're required to do it. Because I can't come and do it for you.

Yeah. My only other thing here is like, you know, in our example there's two parts to getting a result in business. There's the first part which is your skills and the thing that you sell. And the second part is your business skills. If their skills are not where it needs to be and the thing they need to sell, AKA they can get results that they can't, they're going to have a really hard time in business and we can't control how Good. They are of a pt, fitness coach, business coach, marketing coach, whatever you are, we can't help that because that's just not our area of expertise. And a lot of people that struggle for a very long time need to get better at delivering the craft. And that's not our fault. As business coaches, we could give them the best ads, emails, organic templates, all the shit that we do, tell them how to run conversion events and sell, but if the product isn't where it needs to be, the product's always going to struggle and they're going to struggle and that's not our fault as coaches. No.

Love it. Hey, Tim, from Tanya R. She's asked I hate small talk in the dms. I feel like this is. So your question, how do I still build real connections?

Yeah, there's a bit of a counterintuitive answer, Tanya. And how you build real connection is you make fucking epic content and you make really good personal brand content. You share your mission, your values, what you're up to, your values, your belief. I said values three times there. So really strong on the values front. But you just need to share personal brand content so people have a connection with you before they even get into a DM chat. Like, you want your social media page or Instagram, your Facebook, your LinkedIn to feel like it's your best friend's Instagram page and you know them like the back of the hand. So after a month, two months, three months following someone, you're pretty invested in their journey and you're pretty high on the know like and trust scale. Therefore, when you do have a DM chat, it's going to be much warmer than really cold. One word replies, pulling teeth. So Tanya, ask yourself, like, how good is your content? And then from there we can transition and we can talk about selling people in the DMs at nauseum here. But if you have that really strong base of no luck and trust, selling in the DMs is going to be very easy for you to do. To next question is from your pricing queen. Hey, Jaz, what is something you used to believe strongly in that now you think differently on in life and business? Dan, That's a. This might take up the rest of the episode.

It's a loaded question. I'm gonna go in business.

Yeah.

I used to believe, oh, there's so many of these. But I used to believe that the only way to scale was with teams.

Yeah.

And the further and further into business I get, the less and less convinced. I mean, I'm Almost anti convinced. We love our team. We love you guys so much. Absolutely.

The remaining team.

The remaining team. But like I don't think that I wouldn't scale up to hit a revenue figure and scale up a team. It's just not for me. I know that there are other ways to do it that don't require that and so that's been something that's been a really big lesson for me has been but you don't need to scale up a team. And like there's, there's so much that's tied into that around big revenue numbers and all that sort of stuff and, and profitability being most important. What about you?

We have, you know, we have a network of super successful coaches and there are a couple of businesses in our network that have 60, 80 team members. We make the same take home profit like success goal versus their business and we have three team members. It's pretty crazy when you really like get down to brass tax and get away from ego numbers and revenue, what is actually requ to be successful. So mine is super deep and I can't really believe that I'm going to say this on the podcast, but the headline here is happiness never arrives. So we've probably spent, I haven't even discussed this concept with you before. So this is live on the the pod. We've probably spent the last three years, especially me, just accumulating stuff. We had a real estate agent come to a house yesterday to value a house and she goes, well, you got so many toys. And I was like, like, do I? It's just a caravan, just a motorbike, just a Ram 2500, just a range Rover, sport and multi million dollar house guns. All the things. Like I have everything, like I have everything that a boy could ever want. And the happiest moments I've ever had in my life is you, me, dogs, caravan, sitting on a beach, wherever the we are. And I was like, I've accumulated all this stuff to give me this micro segment of happiness and I'm about to sell everything thing to go to move to some weird country in the middle of nowhere with you, me and the dogs. And I was like, I've been chasing material things my entire life. Like literally I'm 34, going to turn 35 next year. I've been chasing these material things, but nothing matters. And the only thing I really get joy from on a day to day basis besides the, you know, three hours that we have together in the morning on our morning routine is seeing our clients win. Yeah, like to be honest. So, like, the meaning of life for me, like, I don't have kids yet. You know, hopefully in the next year we'll have a kid and that's going to open up a whole another can of worms. But really, like, helping others has been framed and has been really apparent to me is like, that's the meaning of life is to help others. And, you know, all the material that you think that matters right now, that you're all, every single one of you listening to this right now, I can tell you I have had everything that is besides a Lamborghini. Nothing makes you happy.

Yeah. It gives you the momentary, fleeting happiness. Like, and you know, for all of you sitting at home, like, you'll be thinking this, like, the couch that you bought that you were like, so obsessed. Obsessed with buying, you thought about for weeks before you purchased it. You know, now you're like, it's worth nothing. It's it. We noticed this when, you know, my dad was really sick and we had to move them into care and we had to sell everything that was in their house. And, like, nothing was worth anything. Like, I think we walked away with like 2 grand from something like the washing machine, the dryer, and the fridge. Like, no one wanted their furniture. Yeah.

No one.

It went to the. It went to the tip. It's crazy. People don't want to buy second hand where you buy first hand anyway. Like, your stuff's worth nothing. But we spend all this money and time worrying about it, thinking about it, hustling towards it. Crazy.

Like, you know, we're about to go into a different kind of tax situation.

Yes.

Going forward in, in our life and business. And like you literally in a western country, and this is not some conspiracy, but you work six months of the year to pay the government to buy stuff that you don't really want and isn't worth anything.

Yeah.

Like, think about how crazy that is. Like, that's absolutely nuts. And I'll just give you like a little business one here. And, you know, I know we've been like. And beaten down the door of, like, personal brand, but, like, I wish I started sooner.

Yeah.

Like, with the personal brand stuff. And I gave it a hard crack. I gave it a solid crack.

Very disappointed that we had mentors that taught us not to be ourselves online.

Yeah.

When we had a few of them. And I'm very disappointed in that. So be careful who you take advice from.

All right, next question from Jared Pete. Is it worse to have no proof at all or have proof that isn't relatable to my audience. That's a great question. Question.

The answer is, Jared, go get some proof. So if it was like, the answer is, go get some proof, run a beta, do it half price, do it at fucking 30% of the cost of what you're going to sell it at and prove that you can get it right. Like Hormozi would tell you to do it for free until you had the proof. But the truth is you have to go get the proof. So if you don't have proof, it's not worse not to have it. I think that if it's not relatable at all to what you do, having proof, like let's say you're going to sell business coaching and before this you sold cars. I don't think it's relevant to say.

That, you know, I sold 19 cars last month.

Jared was an awesome car salesman. I really loved working with him. Like, it's irrelevant. It's way worse to have irrelevant proof than it is to have like no proof at all. If you don't have proof and the proof is the issue, then go get the proof, run it doesn't. You don't even need to run the full thing. So let's say you're going to sell us a 12 week thing, run a four week thing and just go get some runs on the board. But yeah, if you don't have it, go get it. That's my number one piece of advice. And don't put proof in. That's not relatable. I think it makes it, I think, as damaging to your brand. All right, Tim, this question has come from an Instagram handle. I'm assuming so. Ersh. So is asking about guarantees in offers. There are things that we can't control. So why would you possibly put a guarantee in an offer?

Great question. People want to feel the security and safety of knowing that your process works if they do all the right things. Example, we had a guarantee in our old program, the successful accelerator, that if you do everything we say, dot dot, dot, dot dot, you had to do everything we say and you still don't add 10k a month, we'll work with you for free until you do. Because we knew 400% certainty that if someone did everything we said and hit all the minimum, we knew that they were going to grow their business by 10k a month. And not a single person hit the minimum because they couldn't do it.

But 80% of clients did, did get the ad, got the results. But even with not hitting the minimum, so let's say they got 50% of the way to minimum. They still added an extra 10k per month to their revenue. 80% of clients. The only clients who didn't are the clients who for whatever reason had to pull out because they had sickness health stuff, whatever, blah, blah. But every single client who came through the program and completed the program and did at least 50% of the minimum requirements, got the result.

Yeah. So people just want to feel confident in your abilities to get a result. I'm 100% backing guarantees. Put my name in the sand. I back guarantees. I think everyone should have one. Especially when you're starting out and you don't have a brand, you don't have a rep, you have no proof. I think you should have a guarantee and I think you should do whatever the you have to do to get some result. You have to drag that up the hill with you to get them result, to get the proof to build your business. I'm 100 for guarantees and I know a lot of people hate that. And they're like, guarantee, like I, I can't control what someone does in their life. No, you're not, MacGyver.

I think that you hate guarantees because you can't guarantee something.

Yeah.

And so you either need to look at guarantees differently, as in, you need to find a way. So like we don't guarantee you're going to get the result without us doing the work. Like we can't do the work for you. So the guarantee is that if you do all of these things, you will get this outcome that's the guarantee. If you don't do the things, you're not getting the outcome. Therefore the guarantee is no longer valid. So I think it's just about putting those stipulations in place.

Yeah, for sure. We had like a few situations, like we had one person and they were like, hey, wouldn't implement any of the shit we said in Accelerator and then like wanted to hold us to the guarantee. Obviously in the stipulations in the contract was like, you have to do what we say because we know it works. There are people who have preconceived ideas, notions, values and beliefs and they just won't implement certain things because they don't agree with it in their social construct, which is completely fine. But to get a result in business, you basically have to do hard things and really uncomfortable things that you don't want to do. Those situations will come up and you might see that. So I hope I got your name right there.

We only have one person do that. So I think that you're probably over compensating in your mind thinking that you're going to have all these people that are trying to take you this guarantee when like probably like 6% of people even get a raise it with you, you know, it's. It's probably not as big a thing as you think.

All right, next question is from Leah C. How do you know which parts of your story to put online and which to keep private?

Steph, I don't think there's any line, to be completely honest. There's only lines that you will or will not cross. I'll give you an example. Right now we're deep in personal brand is sharing our own stuff. We've had some mentors that have helped us to kind of figure out what parts of our personal story to share. What I've learned is literally nothing is off limits. However, I'll give you an example. My mom is an alcoholic and right now she still has access to some social media. And that's not my story to share. So while that story impacts me in parts of my life, it's also not my story to share. And so I don't talk about that. I haven't created any content about that publicly because it's not for me to share. Maybe one day later in life I might feel comfortable to share that story, but right now I don't. So that's a boundary that I put in place to make sure that I don't overshare.

Right.

You will know there's stuff that feels stretchy, like me sharing stories about, you know, being overweight when I was a kid and being bullied for that. I haven't shared those yet because I feel scared to share them. Like, I feel still a little bit uncomfortable in sharing them, but it's not a boundary. It's just that I can feel that's an edge. There's a difference between a boundary and an edge. And I think that figuring out where, like, hey, I really don't want to talk about this because it's actually going to hurt other people and offend them and other people are involved versus, oh, this is really nerve wracking for me to talk about. And I feel a little bit nervous to talk to talk about it. They're two very different feelings.

Yep. So that's it for the questions this week. If you guys want to get some questions in, keep an eye on our Instagram stories. We'll put question boxes up and you guys can submit for the next round of podcasts. If you guys got some value from this episode, it was a new format for us. I loved it. If you guys loved it, subscribe, send us a message on Instagram and we'll see you next week.

Yeah, we really love to know if you liked the episode. So thanks guys for being here and seeing us you next week.