Tim Frey reflects on how having a sales team made him a "lazy marketer": he reduced organic marketing activities (ads, email, podcast, YouTube) because the sales team was closing deals, which led him to stop producing high-quality marketing. He expresses frustration and suggests that producing strong marketing could yield better results and possibly make a sales team unnecessary.
So we find our entire sales team. A sales team makes you a lazy marketer. We stopped sharpening the sword. I'd wake up Monday morning, I'd put my fingers together and I'd be like, stretch over my head. I'd be like, yes, the sales team has got this. They're going to be following up leads, they're going to be chasing people, they're going to be doing calls, they're going to be making sales like, watch the money roll in. Which they did. And I took my foot off the gas in terms of organic marketing ads, email, podcast, YouTube. I stopped trying because I didn't need to try because the sales team were just getting heaps of juice out of it. But I'm a marketer, and you're a marketer, and marketing as a marketer is not on. So it was kind of frustrating for me because it made me lazy, and I was like, I need to produce really good marketing, and that will get better results. And maybe we don't even need a sales team.
