Tim Frey (YouTube video) warns against staying rigidly attached to goals, identities, or tactics in business just because they were previously chosen. He advises being willing to pivot—changing niche, business model, or marketing tactics (including abandoning an exclusive reliance on organic content)—when those choices are no longer fruitful, and to avoid self-judgment for changing course.
One of the dumbest things you can do in business is just stay married to a certain goal or identity, because you said you would, even if it isn't fruitful or helpful to you. Whether that's changing niche, whether that's changing business model, whether that's changing marketing tactics, whether that's being the I'm only on organic content for the rest of my life because organic content got me there. Like, if you need to change and pivot, that's okay. Don't beat yourself up on it.
