A short YouTube talk advising entrepreneurs—especially coaches—about common pricing mistakes. The speaker argues many new coaches copy established prices too soon, leading to no sales and low confidence; recommends starting with lower prices to build testimonials, proof, and referrals, then raising prices once you’ve changed several clients' lives.
Pricing is probably one of the biggest mistakes that we see in most entrepreneurs. We see entrepreneurs come into, let's say, the coaching field, and they'll just charge what other coaches are charging without realizing that those coaches didn't start by charging that number. And what happens is they spend six months trying to charge these prices. Three to six months, and no one's buying. Your confidence is through the floor and you feel like crap and you're starting to wonder, is it even worth it? Maybe I should just go get a job again. But if no one knows who you are, then you probably need to start with a lower pricing model while you build testimonials, proof, and get feedback from people that you actually good at what you do. Because once you start changing a handful of lives, you're going to get so many referrals and people are going to be bang down your door to work with you. But you can't get that unless you actually have the chance to work with people. How do you know it's time to increase your prices?
