Short excerpt from a YouTube interview (Tim Frey) explaining a pricing technique called the BRO method: ask 10–20 ideal clients four anchored pricing questions (too expensive, expensive-but-doable, bargain, too cheap), average their responses to derive a market-aligned price range. The clip includes the interviewer asking how to ensure pricing yields profit.
You can be so bought in on your own pricing but that doesn't mean that it's worth that.
There are four questions that you would ask 10 or 20 ideal clients, okay, not randoms on the street because they're not going to be interested in what you do. So essentially you're going to show them your offer. So your offer is you get X, X, X. Here's the outcome, here's the result you're going to get. And then you say at what price would this be way too expensive? At what price would this be kind of expensive but doable? At what price would this be a bargain and what price would this be too cheap that you would think it sucks and then you're going to average it. And this is my BRO method of working out the Van Westall pricing. And that's going to be your range that you know that your target market or ideal clients would charge.
How do you make sure that you charge to make profit?
