Creating Content to Make Sales OR Go To Go Viral?

Name: Creating Content to Make Sales OR Go To Go Viral?
Uploaded: 2024-12-16T09:00:05+00:00
Duration: 43 s
Channel: Tim Frey
Description: A short conversational clip from a YouTube video (Tim Frey) arguing for creating content that attracts an "ideal client" rather than aiming for virality…

16 Dec 2024 · 1 min

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A short conversational clip from a YouTube video (Tim Frey) arguing for creating content that attracts an "ideal client" rather than aiming for virality. Tim Frey contrasts broad, viral-focused content—where one may need to produce many pieces ("make 100 pieces of content") to hope one lands—with targeted content intended to bring in the right customers even if it doesn’t get shares or go viral. Speaker B agrees, noting most creators/businesses don’t need or couldn’t handle extremely large viral influxes (e.g., "100,000 new people").

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I've had a few debates with friends and those close to me about creating content for virality and creating content for ideal clients. The problem with creating that type of content is sometimes it doesn't really attract your ideal client. It's kind of like shooting fish in a hay barrel. So you make 100 pieces of content, let's say one lands and actually attracts ideal clients to you. That's the other way around. We create content to attract your ideal client. It might not go viral, it might not get shares and likes, but it will attract the right people. People have been giving me advice, being like, oh, this type of content is probably not going to go viral. That's the the point, guys. I'm not trying to go viral. I'm trying to create content that my ideal client are attracted to.
You're so right. And most people, us included, don't need 100,000 new people to buy from us and probably couldn't handle it. If 100,000 new people came to try and buy from us, we would be stuffed, be very stuffed.