A short YouTube video by Tim Frey giving practical CRO (conversion rate optimisation) advice for websites and landing pages. Frey emphasizes that clear, front‑and‑center user experience information — especially what happens after a user submits details — reduces user distrust and prevents drop‑off, improving conversions. Information should be present but not overwhelming.
If you're on a landing page and you're not spelling out or you're not seeing what is going to happen next, after they submit their details, they click the form or whatever it is. It instills a little bit of distrust in them. It's the thing in their head where they're like, oh, I don't know about this. Click off the page and then you've lost them. When you're on a website, on the mobile or desktop, the user experience is paramount and they really need to be really front and center so they can click the link, submit their details, whatever it is. So all the information needs to be present. It doesn't have to be an overwhelming amount of information, but it has to be there.
