A short YouTube segment (by Tim Frey) arguing that marketing and sales should not be outsourced because they directly generate revenue and require cultural/contextual understanding. The speaker recommends delegating low-value daily tasks to free time for upskilling in marketing, since improving marketing skills will directly bring money into the business.
Marketing sales are what brings you all of your money. And so I probably wouldn't be outsourcing that for $5 or $6 an hour to somewhere else in a country that has cultural differences, language differences, you know, doesn't really understand thought leadership or the topics or the information. And so what I've seen is that when people outsource their social media, they typically end up having some really big issues with their marketing, with getting leads, with attracting clients. What I would rather you guys do is to get everything else off your plate, all the other crappy little things that you do every single day that waste your time and focus on upskilling and getting better at marketing, so that it becomes for you, because at the end of the day, like, it is going to bring you money in the door. And so it's a really important skill for you to know.
