Tim Frey recounts nearly expanding his gym business—signing a large lease for a second location—but realizing his motive was ego (wanting to be seen as someone with multiple gyms) rather than a desire to serve more people or earn more. He advises building a business around your desired lifestyle, not expanding for appearances or because others do it.
Build the business you want to build and set it up around your lifestyle, not the other way around which a lot of people get in trouble with. I did want to have multiple gyms at some stage I had a lease, a very big lease on an expansion for my second gym and it really caused me to step back and ask myself did I actually want to have a second gym and why was I doing it? And the answer was ego. And it was because everyone else was doing it who I perceived to be successful, not because I wanted to help more people, not because I wanted to make more money, not because I wanted to have the biggest athlete perform center in Australia because of ego, because I wanted to be the guy that had multiple gyms. And then I'm asking you is that a good reason to open a gym or expand or open multiple businesses or do multiple things because I would have been doing what everyone else is doing.
