A short YouTube monologue (by Tim Frey) advising creators not to start group coaching programs for the wrong reasons—particularly not for money. The speaker emphasizes that group coaching is a difficult skill (holding space, moderating discussions, maintaining community standards) and argues that if you lack genuine desire for community and mass impact, you should instead build a low-touch course.
I think that a lot of people do good coaching for the wrong reason. They do it for money. And that's the wrong reason to do group coaching. You're going to do a really awful job for people, too. Like, it's a skill. It's way harder than you think. Way harder than you think. Like, to hold people together, to hold the space, to hold the standard of the community and how to ask questions, how to stop people from going on rants. It's a real art form. And I think you need to really want to do it. You need to really want to be in community. You really need to want to have mass impact. And if you don't, then, yeah, sure, create a course, but make it no touch, and let's sell that instead.
