Tim Frey and a co-host break down an email campaign that made $61,000 in a single day. They sent the same email five times over three days with different subject lines, and explain why list size matters: acquiring five subscribers daily at $10 per lead builds to 1,500 subscribers in a year.
$61,000
Five emails over three days (same email with different subject lines).
Paying $10 per lead to get ~5 subscribers/day → ~1,500 subscribers in one year.
We made 61k in a day which is wild. Let me tell you exactly why ours crashed and when we had a $61,000 day. We have a high profit offer. We sent five emails over the course of three days and here's the secret. It was the same email with different subject lines.
We have a massive email list, okay? That's why this works. So we can come up with an offer the day before at 4pm right on notes and send it out because we have a massive email list. This is one key distinction that we need to get through here. So we got 12 months time. Hypothetically if you went into paid ads right now and spent $10 a lead magnets or whatever and you got five subscribers a day for the next year, okay, 365 days. That's 1500 people on your email list in the next year that you could send a Black Friday offer to. We had a massive email list. That's why it worked.
